Online Advertising posts highest quarter ever - $466 million
Australia’s online advertising market has recorded continued growth in the most challenging economic period to impact the Australian media industry in decades, according to figures released today by IAB Australia in its Online Advertising Expenditure Report (OAER). The Report, which is compiled by PricewaterhouseCoopers (PwC), showed that online advertising expenditure in Australia for the quarter ending 30 September 2009 was the highest ever recorded, totalling $466 million.
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(Source: IAB Australia)